Our Philosophy

Our Mission

To change the way solar is sold. We make the process simple, transparent, and built entirely around the customer.

We take a holistic approach to understanding each customer’s unique needs, design a system that aligns with those goals, and then use our 20+ years of solar expertise to negotiate and secure the highest possible value on their behalf. We provide expert, unbiased guidance to homeowners and businesses, giving them access to the best solar and battery options without sales pressure or inflated pricing, then allow the customer to CHOOSE which company they want to work with. Our goal is to empower our clients with clarity, confidence, and control, all at no cost to them.

Vision

To become the trusted advocate for every home and business in Hawaii looking to go solar, replacing the outdated commission-driven sales model with a smarter, customer-first approach.

We envision a future where solar decisions are made with confidence, not confusion—and with logic, not emotion. Solar systems are expensive, complex, and involve major decisions with tax ramifications. Our role is to put industry experts on the homeowner’s team to level the playing field—supporting customers with professionals who work FOR them, and where commission checks are not determined by how much sales reps can sell the system for. By reshaping the process, we’re unlocking better outcomes for customers, solar companies, and Hawaii’s clean energy future.

Don’t take our word for it. They clicked once, we did the rest!

Harry, Kihei

Hawaii Solar Group saved me over $9,000 compared to the best quote I had already received, and it was from the same installer! I've already recommended 3 of my neighbors and Hawaii Solar Group and they've paid me a referral fee!

Scott, Kihei

Two different companies quoted me $54k and $61k. Erik showed me where both were inflating system size and helped me get the same job done for $47k. Best part is Hawaii Solar Group does not charge for this service!

Emily, Kihei

I’m busy with work and didn’t have time to deal with 4 different sales reps. Hawaii Solar Group collected the proposals, negotiated with each of them, showed me the differences, and helped me choose in one meeting. And the cherry on top is Eric doesn't charge anything for this service!

Jake, Kihei

Going solar felt like walking into a car dealership alone and having the salesman tell me what I had to buy. Then Erik showed up like a seasoned auto broker. He sat next to me, translated the fine print, and negotiated a better deal than I could’ve imagined. That’s what HSG does, they flip the dynamic.

Erin, Kihei

It was clear from the start: Hawaii Solar Group works for the homeowner. They weren’t trying to steer me toward any one installer. Erik did all the work and laid out the options, and I chose which one worked best for me. His service didn't cost me anything and it was the difference between buying solar and staying with HECO.

Clarissa, Makawao

I had proposals from two big-name solar companies, but they were confusing and overpriced. Erik reviewed them, explained what was missing, and got me a better system at a better price from one of the same installers!